On this page, you will find continuously updated information on all keynotes held during the conference. All keynotes are open to the public.

Affective Publics: News Storytelling, Sentiment and Twitter

Prof. Dr. Zizi Papacharissi (University of Illinois at Chicago)

Thursday, June 29, 6.15pm

Social media excite the public imagination with their potential for democratization, newer forms of news storytelling and social change. Digitally aided waves of civil unrest invite speculation on whether social media make or break the pace of revolutionary movements. Focusing on the Arab Spring and Occupy, this talk begins by examining the role and meaning of social media, and Twitter specifically, for the social networks driving these movements. Data from recent studies undertaken at the University of Illinois at Chicago are presented in explicating the relevance of the platform for contemporary news storytelling, framing, and gatekeeping. The talk concludes with an emphasis on the concept of affective publics, and how these public formations sustain all forms of mobilization, including recent waves of populism.



 Affective Politics in Video Activism

Prof. Dr. Jens Eder (Filmuniversität Babelsberg Konrad Wolf, Potsdam)

Friday, June 30, 1.30pm

Online videos play crucial roles in political communication, and even more so since social media are following the rule of ‘video first’ (Zuckerberg). They attract attention, activate the senses, provide evidence, condense meanings and mobilize audiences by triggering a wide range of political affects and emotions. Activist groups and NGOs have been among the first to use those potentials in creative and effective ways, thereby contributing to the emergence of various new video forms, genres, and practices. The presentation suggests a model to explain the affective power of political videos and distinguishes between several affective strategies.



What’s going on? Mapping the affective work of media

Prof. Dr. Brigitte Hipfl (Universität Klagenfurt)

Saturday, July 1, 9.15am

This presentation is an attempt to illustrate how the turn to affect ín media and communication studies offers a way for a deeper understanding of contemporary media culture. With a focus on the affective processes that are at work, I will draw a cartography of the dynamics, power relations and potentialities of various forms of media and media use. This entails a shift from asking what media represent and how media practices are to be differentiated, typologized or categorized to the question of what media and media practices do. What kind of connections are formed, what desires are produced, and what assemblages are materialized? Referring to several case studies, this presentation will illustrate how power is performed through the modulation of affect and, at the same time, how new potentialities possibly emerge. The presentation will end with a plea for situated, embodied and embedded research, and the challenge for communication scholars to become more attuned to affective processes.